Branding & Strategy

Whether you’re building a brand from scratch or refining an existing one, we guide you in aligning your mission, visual elements, and voice to capture attention, build trust, and elevate your impact. With data-driven insights and proven methods, we transform your vision into a powerful brand that connects deeply with your audience and thrives in today’s competitive landscape.

Case Study

A regional healthcare provider wanted a cohesive brand identity that resonated with its diverse patient base, highlighted trust and care, and differentiated them from competitors.

Objective: A regional healthcare provider wanted a cohesive brand identity that resonated with its diverse patient base, highlighted trust and care, and differentiated them from competitors.

Approach:

Brand Audit and Market Research: Socially Buzzed conducted an in-depth brand audit, comparing the client’s current brand with competitors and researching audience expectations. Surveys and interviews helped pinpoint the values patients associated with healthcare providers.
Defining Brand Voice and Messaging: Using insights from the research, Socially Buzzed refined the client’s brand voice to be compassionate, knowledgeable, and trustworthy. This consistent tone was woven into all communication materials, from website copy to social media posts.
Visual Identity Development: Socially Buzzed crafted a refreshed visual identity, including logo, color scheme, and typography that communicated warmth and professionalism. The visuals aimed to reflect the provider's reliability and quality of care.
Strategy for Digital and Physical Touchpoints: A comprehensive branding strategy was created, focusing on digital presence (website, social media) and in-person experiences (office signage, patient forms, and marketing collateral) to ensure patients had a cohesive brand experience.
Implementation and Testing: A phased rollout of the new brand elements was accompanied by regular feedback sessions with the client to fine-tune messages and visual elements, ensuring alignment with patient needs and brand goals.

Results: Following the rebrand, the healthcare provider saw a 30% increase in new patient inquiries through digital channels and improved patient satisfaction scores linked to better brand recognition and trust.